College Funds

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Some would say that intercollegiate athletics is an excellent public relations and fund raising arm for colleges, while providing education and training to future professional athletes. On the other hand, some people think that intercollegiate athletics corrupt their educational institutions by creating a double standard and devaluing scholarship in favor of athletic competition. Both sides could have a valid point, and could back their side up with facts.

Many questions arise from the topic. What do colleges owe the student athlete?

Would financial compensation compromise academic and institutional integrity?

Should colleges be training grounds for athletic careers? Should colleges lower the admission standards for athletes? Is the huge amount of money spent by colleges on athletic programs justified? How do winning teams benefit the university or college or even the athlete?




Lets start with the simple answer to the easy question; How do winning teams benefit the university or college or even the athlete? Lets look at college football for instance. Say a University’s team wins all of their games. Now in college football, if a team does well they go to bowl games. Just going to a bowl game alone would earn the University money, plus the money they could get for television time. If a team does really, well, like going unbeaten, then the could go on to bigger games on the big stations like ABC or CBS whose payoffs are extremely large by any means. The same goes for all the other sports, a winning team will draw in more money and be on TV more. $70 million alone from TV and licensing deals is projected in this school year.

We have been able to provide so much more in terms of student-athlete welfare, participation opportunities, quality of education, quality of training because of the popularity of college sports and the increased revenues that have been a result, said Samuel Smith, chairman of the NCAA Executive Committee and president of Washington State University.

Academics criticize current college athletic programs for a least five reasons. First off, colleges routinely lower admission standards for athletes, who, in the Ivy League, have on average far lower SAT scores than the general student population. Many prestigious schools admit athletes with scores of only 80, almost 00 points below the national average, and even farther below their own standards. Some schools, such as Amherst and Williams designate a certain number of admission slots specifically for athletes (at Amherst 75 out of 450). One Middlebury student, whose entrance scores fell far below minimum standards, nonetheless gained admission by virtue of his prowess as a star hockey player. Once in college, athletes often enjoy preferential treatment. Many schools have special tutorial programs aimed solely at helping athletes meet minimum standards.

Huge amounts of money are spent on athletic programs. More than a dozen coaches now earn over $1 million a year. The University of Oregon spent $80 million on a new stadium. This big money, critics assert, has turned campuses into sports franchises. Many athletes do not attend college to learn, but rather, hope to use their collegiate experience to land positions on professional teams. In fact many leave early to pursue a professional career. If the get hurt as a professional and can not play the sport no more, what do they have to fall back on? Elite athletic programs mean regular students have fewer opportunities to play in college sports. Students who want to play to pass the time wont get to play because the school is trying to win to gain money in order to pay-off those expensive stadiums and “Big Time” coaches.

Then there is the marketing aspect of it all. In the last years, the NCAAs total revenues have increased 8,000 percent. This decade alone corporate sponsorships are on a pace to increase sevenfold, and the NCAAs $1.7 billion television contract is bigger than any single professional sports le ague deal with any network. Like professional football, basketball and baseball, the NCAA hawks its own licensed clothing. Like the NFL and NBA, it now owns its own traveling tent show , NCAA Hoop City. For $6, fans at the Final Four could try the Healthy Choice Hot Shot Challenge or the Hershey Shoot Around.

“The NCAA was never supposed to rival its professional counterparts. Its an educational, nonprofit organization. It pays no state or federal taxes on its billions in TV contracts, millions in sponsorships, millions in licenses and Final Four tickets. Its members are not sports teams at all, but institutions of higher learning.” -Mike McGraw The Star journalist.

Over 85 percent -- or $8 million of the $67 million in 17-8 revenues -- is returned in dollars, programs and services to the member colleges in all three divisions to support student-athlete welfare programs such as catastrophic injury insurance ($4 million); academic enhancement programs ($15 million); a special assistance fund ($10 million) to help needy student athletes pay for winter coats, supplies, trips home; and programs in sports science, youth development, sports agents and gambling, scholarships and more. The $8 million also includes $47.6 million for championships travel and expenses. NCAA administrative costs for operations, programs, salary and benefits amount to only 1.5 percent of the total budget or $ million.





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